SPORTY & RICH
Founder Emily Oberg’s brand is the result of creating a mood board on Instagram. From there it turned into a print magazine and has now become a cult lifestyle and activewear brand. Designs are simple and nostalgic, with reference to the vintage sportswear of the 1990s, but are made with longevity in mind. Core garments are thoughtfully designed jersey sweatshirts, slouchy tees, and stretchy cycling shorts.