There’s something beautifully bittersweet about late summer.
The light gets softer. The days feel slower. And somehow, getting dressed feels more instinctive, less about chasing trends and more about savoring moments.
At KULT, we call this The Last Bloom, that golden stretch of time where summer still lingers, but whispers of autumn begin to creep in. It’s not quite goodbye… it’s more of a gentle pause. And we dress accordingly.

The bold brights of July start to mellow into softer tones. Think sun-washed terracotta, muted olive, sandy neutrals, and the hazy blue of a calm sea. There’s something nostalgic about them, like a favorite memory you don’t want to let go of just yet.
These are the colors that pair perfectly with flowing dresses, open shirts, and effortless layers. The kind of pieces that move with you from a late beach walk to a quiet dinner under string lights.

Late summer style is easy, but not lazy. A silky dress you’ve worn a dozen times but still feels just right. An oversized shirt thrown over your swimsuit. Strappy sandals that carry a bit of sand between the soles and you’re okay with that.
We’re reaching for brands that get the feeling, Miu Miu’s light tailoring, Loewe’s relaxed bags, Jacquemus pieces that make you smile. It’s about softness, elegance, and ease.

There’s something special about this part of the season. Maybe it’s the way the sun sets earlier, or the fact that you’re not trying so hard anymore. You know what you like. You know what feels like you.
And maybe that’s why this part of summer always feels so real, it’s more honest, more emotional. It’s where style meets memory.

Whether you're squeezing in a final getaway or just slowing down at home, let this last stretch of summer wrap around you. Breathe it in. Wear what you love. Let your wardrobe tell your story.
Because this isn’t the end, it’s the softest, sweetest chapter.